Wakefield is a Canadian-Owned Business that Understands the Importance of Being Agile, Adaptable, and Responsive.
At Wakefield, we pride ourselves on providing comprehensive communication, sales, marketing, and distribution solutions to our customers. Our focus on attention and service excellence is a key differentiator that makes choosing Wakefield the right decision.
Made in Canada
- Castrol products, Wakefield Branded Lubricants, and SuperClean Cleaner-Degreaser
- This Made in Canada approach means less dependence on imports and supply assurance in uncertain times
Global Product Technology Leadership Combined with Local Canadian Understanding
- Wakefield’s large, Canada-wide expert sales force and in-house team of experienced professionals understand client needs and the Canadian marketplace.
- This team identifies core channel growth opportunities and provides innovative marketing support to both end consumers and our direct business partners and customers
Our Brand Strength
- Wakefield’s culture and focus on customers rings through in everything we do and is brought to life by the passionate and tenured team at Wakefield
- Read our latest white paper Preparing for the Road Ahead - Helping Automotive Service Providers Innovate for the Long Term
- Wakefield Think Tank provides managed inventory and delivery, keeping your business topped up.
Our own Fleet
- Our Wakefield-owned and operated delivery fleet transports over 90% of deliveries while our industry-leading technology ensures customer satisfaction.
Sales Support Footprint
- Wakefield has an experienced national sales force of automotive professionals dedicated to serving our diverse customer base.
Coast-to-Coast Distribution & Warehousing
- Wakefield has national distribution through an unparalleled combination of in-house assets and contracted relationships.
- Wakefield leverages BP’s global resources and scale for supply chain efficiencies and Castrol’s global product technology and marketing assets.
Local Canadian Customer Care Team
- Wakefield provides convenient and stress-free customer experiences across Canada, including online ordering through Wakefield Connect
- Our Canadian customer care team approaches every day with a customer-first philosophy and a keen focus on customer service
At Wakefield, we always focus on the needs of our customers and strive for Customer Service Excellence in every aspect of our business. We call it being “Customer Intuitive” and it’s a crucial part of who we are.