Wakefield is a Canadian-owned business that understands the importance of always being agile, adaptable and responsive. We own and manage our entire operation, from top to bottom. Other organizations often outsource various components such as distribution, marketing, and more. This makes it much more difficult to meet customer needs in a timely manner. That’s not the Wakefield way.
At Wakefield, we pride ourselves on providing comprehensive communication, sales, marketing and distribution solutions entirely in house. This makes us able to quickly respond to market demands or shifts as well as to customer requests. This key differentiator makes choosing Wakefield the right decision.
Harnessing the product leadership of global partners, Wakefield's entrepreneurial and customer-intimate organization excels at maximizing the power and success of global brands in the Canadian marketplace.
Wakefield Canada exceeds our customers’ needs with :
Wakefield has an experienced national sales force of 50 automotive professionals to service our diverse customer base. We have dedicated channel specialists to manage key accounts in Automotive Installer, New Car Dealer and Heavy Duty channels, as well as National Account Managers for head office management of our larger Retail and OEM/NCD customers.
Wakefield has its own in-house team of experienced marketing professionals who lead the positioning of the brand within the marketplace, determining longer-term strategic brand growth, identifying core channel growth opportunities, and providing innovative marketing support to both end consumers and our direct business partners and customers.
Wakefield has national distribution through an unparalleled combination of in-house assets and contracted relationships to provide efficient and turnkey consolidated delivery capabilities, including industry-leading technology to ensure customer satisfaction.
Operations at the 9-acre location include blending, packaging, warehousing and distribution of the Castrol brand of automotive motor oils and related products.