Wakefield Canada is a privately owned, entrepreneurial company focused exclusively on servicing the Canadian Automotive and Commercial Heavy Duty aftermarket.

With an employee base of over 220 people, Wakefield provides sales, marketing and distribution solutions to over 5000 customers in all segments, including retailers, warehouse distributors, automotive and heavy duty jobbers, franchised and independent installers, quick lubes, fleet companies, new car dealers and Original Equipment Manufacturers (OEM).

Wakefield was founded in June 2005 out of a strategic partnership with BP Lubricants to assume stewardship of the Castrol brand, and all customer facing operations, exclusively, in Canada. Wakefield's Brand portfolio includes Castrol as its cornerstone brand and business, along with SuperClean – a line of cleaners and degreasers for which Wakefield is the exclusive trading partner in Canada.

With a large and experienced sales force, in-house team of marketing professionals, and a comprehensive, coast to coast, distribution network, Wakefield provides premium automotive brands, dedicated customer service and technical support, and industry leading marketing programs to help drive growth for both our customers and the brands we represent.


Wakefield's Vision
Harnessing the product leadership of global partners, Wakefield's entrepreneurial and customer intimate organization will excel at maximizing the power and success of global brands in the Canadian marketplace.


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