Wakefield Canada is a privately owned, entrepreneurial company focused exclusively on servicing the Canadian Automotive and Commercial Heavy Duty aftermarket.

With an employee base of over 220 people, Wakefield provides sales, marketing and distribution solutions to over 5000 customers in all segments, including retailers, warehouse distributors, automotive and heavy duty jobbers, franchised and independent installers, quick lubes, fleet companies, new car dealers and Original Equipment Manufacturers (OEM).

Wakefield was founded in June 2005 out of a strategic partnership with BP Lubricants to assume stewardship of the Castrol brand, and all customer facing operations, exclusively, in Canada. Wakefield's Brand portfolio includes Castrol as its cornerstone brand and business, along with SuperClean – a line of cleaners and degreasers for which Wakefield is the exclusive trading partner in Canada.

With a large and experienced sales force, in-house team of marketing professionals, and a comprehensive, coast to coast, distribution network, Wakefield provides premium automotive brands, dedicated customer service and technical support, and industry leading marketing programs to help drive growth for both our customers and the brands we represent.

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Wakefield's Vision
Harnessing the product leadership of global partners, Wakefield's entrepreneurial and customer intimate organization will excel at maximizing the power and success of global brands in the Canadian marketplace.

OUR SERVICES

HEADLINES

Wakefield opens Canada's first DEF solutionizing facility for H2Blu
Wakefield Canada today opened its H2Blu diesel exhaust fluid (DEF) solutionizing facility in Toronto. Today's ribbon cutting ceremony took place well ahead of the original business timetable.
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Wakefield Canada Launches H2Blu Diesel Exhaust Fluid
Wakefield Canada Inc. launches H2Blu, its new Diesel Exhaust Fluid (DEF) to the Canadian HD marketplace on May 1, 2011. H2Blu is formulated with an emphasis on purity and performance providing Canadian carriers with consistent product reliability.
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Wakefield Canada assumes ownership of Toronto production facility from BP Lubricants
Wakefield Canada took an important step forward today as President and CEO Bob MacDonald accepted the keys to the Toronto, Ontario manufacturing facility, formerly operated by Castrol Canada Inc., from Marci Brand, President, of BP Lubricants.
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